Marketing Strategy

AdWords: Six Ways to Use Display Network Ads

Use Display Network ads if your marketing objective is to:

Generate leads, reach new groups of prospects, or spread the word about special events and sales promotions. Display Network ads are attractive for lead generation because people reading about a topic related to your product often respond to an ad offering more information about that topic. Further, the ads are inexpensive in…

“Optimizing AdWords” Now Available!

Optimizing AdWord

New book provides much needed overview of Google ad capabilities
along with tips for improving ads and growing campaigns.
Every book about AdWords tells you how to set-up a simple search ad and run it, but a book that tells you what to do when your ad does not bring traffic to your site is another matter.

Finally, that book exists: Optimizing AdWords!

Written by Paige Miller,…

5 Strategic Marketing Insights from Amazon

5 Strategic Marketing Insights from Amazon

Most people think of Amazon as an e-commerce site where you buy books. But, actually, they are a major player in (1) retailing, (2) e-commerce development (3) inventory outsourcing, (4) advertising, and (5) IT hosting.

What can we learn from Amazon? Plenty.

1. Over the last few years, we watched as Amazon moved from online bookstore to online e-book, Kindle and Kindle Fire tablet…

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