Dynamic Search Ads

AdWords – Dynamic Search Ads

Dynamic Search Ads (DSAs) let you advertise hundreds of online products without writing individual ads for each product. DSAs serve as a reminder to searchers that your store has the product they seek. Thus, DSAs build brand awareness, as well as bring traffic to your website.

In a nutshell, here’s how DSAs work.

When a searcher enters a query, AdWords determines whether you have a…

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