MultiPlanet Marketing works with companies at every stage of business. From the start-up company that needs a complete marketing plan, to the established business that needs an expert in public relations, we use our proprietary needs analysis process to help you determine the best, not the most expensive course of action for your business. Among the marketing services we provide:
- Market research and analysis
- Competitive research
- Marketing strategy and positioning
- Marketing plans
- Search Engine Optimization
- Public relations programs
- Sales Literature Creation
- Advertising and direct mail campaigns (online or print)
- Web site marketing content and web usability studies
- Client and prospect newsletters (online or print)
- Results tracking
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Market research and analysis — Understanding your market is a critical component in a successful marketing project or campaign. Why waste time, money and energy on a market that is too small, or has well entrenched competition if a lucrative, underserved market niche exists? Whether you need to understand more about your current market, or to decide which market to enter next, MultiPlanet can conduct the research that pinpoints your most lucrative markets and helps you position yourself to meet them. We start the research where your current knowledge dwindles, to move forward in the timeliest manner.
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Competitive research — The more you know about your competition, the easier it is to price, promote and present your own product. Why let your competitors tout service and features that you take for granted? MultiPlanet can gather the competitive information you cannot and can recommend the combination of product and corporate attributes that will keep the competition lagging behind.
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Marketing strategy and positioning — Positioning distinguishes you from your competition and is a critical factor in gaining market share. Why be a "Me too" vendor when you can develop and market the product and service capabilities that let you be the leader in your selected market? MultiPlanet Marketing can devise the best message to appeal to your prospects and to make prospects out of your competitor’s customers. We’ll help you find the right niche in the right market, and we’ll get your selected message out to your market - before your competition does it for you.
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Marketing plans — The best ideas bring the best results when they are part of an overall strategic plan. Why let a great marketing idea be just a flash in the pan? Knowing what needs to be done and actually planning to do it is half the battle in a strategic marketing campaign. Once you’ve defined your market, positioned yourself in front of it, and figured out how to communicate with it, planning for implementation is next on the list. MultiPlanet Marketing will work with you to develop a strategic marketing campaign that will allow you to see at a glance what needs to be done to accomplish your goals. Whether it’s planning for a trade show or preparing to send a press release, a complete marketing plan will make it easier to implement a comprehensive marketing campaign.
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Search Engine Optimization — Your sales people can't be everywhere at once, but your company can be—via the Internet. Why not let the Internet sell for you? MultiPlanet will optimize your website so your products and services are recognized by the world's largest search engines, and we can place your ads on key search pages so you get exposure to your best prospects. It's economical. It's basic. It's a no-brainer.
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Public relations programs — You can help prospects remember your name, your products and your stellar reputation by standing in the public spotlight on a regular basis. Why let others speak for you and your industry? MultiPlanet Marketing will establish a strategic campaign that includes communications plans that keep you visible to your industry and community well as the press that’s important to your business. We’ll establish relationships with the press, develop ideas for articles, write articles and press releases as well as pitch and distribute them through multiple channels to get your name in the press as often as possible. We’ll also pursue speaking engagements, sponsorships and seminars that will put you in front of your target market.
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Sales Literature Creation — Even a dynamic sales team cannot sell effectively without the right tools. Leave behind informative, compelling sales collaterals. Sales collaterals are the "front-line" of your business — they’re often the first things the customer sees about your products or services. MultiPlanet Marketing can develop collaterals tailored to your target market, with a convincing message about your product in a compelling format.
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Advertising and direct mail campaigns (online or print) — Targeted advertising, either in publications, through the mail or on-line, can be an economical and effective way to get your message directly to the people you want to see it. Why not pursue prospects proactively? MultiPlanet Marketing can plan, create and execute the targeted campaigns that go to the people most interested in your products. We’ll work with you to identify the right medium for your messages, while developing compelling copy and visuals for your market.
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Web site marketing content and web usability studies — These days anyone can produce a website, but creating a site that draws traffic, generates leads and enhances your company’s image takes marketing savvy. Why not make your web site your 24/7 sales rep? MultiPlanet Marketing can develop or rework your website to showcase your products or services, greet and welcome visitors, handle a request for information, sign up for promotional offers and even take an order. We’ll also ensure usability and ease of navigation so that your visitors can find what they want easily.
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Client and prospect newsletters (online or print) — Selling to an existing customer is a cost-effective way to expand revenues. Why not treat existing customers with the same interest as prospects? Regular communications can tout your accomplishments and added services and products. Keep clients informed of company and industry happenings so you’re the first vendor that comes to mind when it's time to buy again. MultiPlanet Marketing can develop newsletters, email bulletins or e-zines to help you keep in touch with clients and reach prospects.
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Results tracking — You can’t manage what you don’t measure. Why not evaluate the results of your efforts and focus on repeating the ones that work? Tracking and measuring campaign results is essential if your marketing efforts are to evolve and mature. MultiPlanet Marketing can show you how to establish the framework that makes measurement possible and can analyze and interpret results so every marketing campaign builds on the success of the previous ones.