"What can I get from marketing?"
Effective, targeted marketing increases your name recognition, generates sales leads and helps you garner a bigger market share!
Increased Name Recognition
A clearly defined marketing plan based on research and market understanding helps you identify the appropriate audiences and media for your marketing efforts and build a relationship with the media and your publics. A clear and consistent message, strategically communicated to the media enables them to cover your company and seek your opinion when industry issues arise. It also enables your clients and potential clients to learn about you via impartial reporting, referrals and word of mouth–the most powerful sales media of all. Prospects come to know, understand and trust your company and services. Trust comes as a result of familiarity backed by good products service. (Hint — you can’t build familiarity without getting to know your market!)
Know your market. It’s an old adage but a proven one. Communicating with your market on a regular basis lets your prospective client get to know and appreciate your products over time, without pressure, before a sales situation arises. Studies show that people consider a product or service with a familiar name first, so get familiar and increase the number of unsolicited sales inquires that you receive and pave the way for your sales representative.
A Larger Market Share
Finally — and most importantly, good marketing efforts pay off in a larger share of the market. Having the "best" or "most-effective" product alone is not enough. Understanding your market, addressing its needs and communicating your expertise to your market is what wins clients. (Note — Most prospects won’t know how wonderful your company is until you tell them)! And once you do — they’ll respond with inquiries, leads and sales.